SUMMER ASSOCIATES OUTLOOK

What Lawyers Aren't Learning, and Why It Matters

Marketing and business savvy are crucial elements for a fruitful legal career

, New Jersey Law Journal

   | 1 Comments

Legal marketing is not a requisite component of the law school curriculum and it's certainly not anything conventionally and meaningfully addressed in summer associate programming. We need to address the gap in the lawyer production line: We are manufacturing technical specialists in a world that puts a lot more emphasis on business savvy.

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What's being said

  • Lawrence Berezin

    Dear Joy and Nancy,

    Well said, and words of wisdom to live by.
    I recently interviewed a recent law school graduate (age 29) to work on my legal blog, while looking for a job in law. I was shocked to learn that he wasn't on Linkedin, and really had no working knowledge of social media.

    In order to compete today in an overcrowded law industry, knowledge of how to market yourself and your business is a must. But, as you point out, where are lawyers to learn this stuff?

    Best,
    Larry

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