What Lawyers Aren't Learning, and Why It Matters

Marketing and business savvy are crucial elements for a fruitful legal career

, New Jersey Law Journal


Legal marketing is not a requisite component of the law school curriculum and it's certainly not anything conventionally and meaningfully addressed in summer associate programming. We need to address the gap in the lawyer production line: We are manufacturing technical specialists in a world that puts a lot more emphasis on business savvy.

This content has been archived. It is available exclusively through our partner LexisNexis®.

To view this content, please continue to Lexis Advance®.

Continue to Lexis Advance®

Not a Lexis Advance® Subscriber? Subscribe Now

Why am I seeing this?

LexisNexis® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® customers will be able to access and use ALM's content by subscribing to the LexisNexis® services via Lexis Advance®. This includes content from the National Law Journal®, The American Lawyer®, Law Technology News®, The New York Law Journal® and Corporate Counsel®, as well as ALM's other newspapers, directories, legal treatises, published and unpublished court opinions, and other sources of legal information.

ALM's content plays a significant role in your work and research, and now through this alliance LexisNexis® will bring you access to an even more comprehensive collection of legal content.

For questions call 1-877-256-2472 or contact us at

What's being said

  • Lawrence Berezin

    Dear Joy and Nancy,

    Well said, and words of wisdom to live by.
    I recently interviewed a recent law school graduate (age 29) to work on my legal blog, while looking for a job in law. I was shocked to learn that he wasn't on Linkedin, and really had no working knowledge of social media.

    In order to compete today in an overcrowded law industry, knowledge of how to market yourself and your business is a must. But, as you point out, where are lawyers to learn this stuff?


Comments are not moderated. To report offensive comments, click here.

Preparing comment abuse report for Article #1202601564640

Thank you!

This article's comments will be reviewed.